Angel to handle Barnardo’s DRTV Campaign


POSTED 17/10/2011 - By Huw



The run up to Christmas is always an exciting one here at Angel, with many of our clients running campaigns over the festive period. This year is no different, and after a fantastic 2011 so far, our experience and reputation for excellence has continued to grow – as has the number of charities we work with.



We are extremely proud to say that we have just begun work with Barnardo’s – the latest charity to appoint Angel to handle calls in response to a DRTV campaign. In what will be the charity's first use of DRTV since 2006, Barnardo’s sought an agency capable of handling their inbound and outbound calls. We were chosen after displaying our proven experience and proactive input into making the most of every call.



Barnardo’s vision today is that the lives of all children and young people should be free from poverty, abuse and discrimination. Specifically, we will be working on their most recent campaign entitled ‘Cut them free’ which is a drive to cut children free from sexual exploitation.



Following television adverts, callers will be responding to place one off donations and regular monthly gifts as well as to claim two free ‘be safe’ booklets. The publications are to advise parents, children and young people and professionals who work with children how to spot the signs of child sexual exploitation and what to do about it.



Our unique mix of fundraisers, particularly those who are parents themselves, have been moved by the fantastic work that Barnardo’s does and as a result are keen to share their enthusiasm for the charity with every caller.



We are proud to say that as our client base has continued to grow there has been no detrimental impact on the quality of our service or the levels of results we are able to produce. This is down to a number of factors including in-depth planning and organisation, fantastic relationships with media planners and consultants, a close working relationship with SMS providers and also a growth in our physical space and employees.



We are delighted to be working with Barnardo’s and are excited to be a part of such an important fundraising cause.



You can read more about the ‘Cut them free’ appeal here:



Barnardo's Cut Them Free Campaign